Web Design for Your Event Business

April 21, 2021

Web Design for Your Event Business

Planning a new website for your event business?

When it comes to choosing a website platform for your event company, a lot will depend on the functionality required today and as the company grows in the next 2 years. Do you need customers to shop for products and make online payments? Do you have a large inventory and need sophisticated search filtering? Do you need to manage your inventory and clients wholly via your website, or do you require seamless integration with an existing CRM or inventory tool? If your website needs to showcase your past events and act more as a business card, then a portfolio style template may be just what you need. We asked web design agency, Davydov Consulting, what their top tips are for a new event company website. Here’s their advice:

  1. If the site needs to be updated by your team regularly, consider using a platform such as Wix. With its drag and drop editor, once a design agency has done its magic on initial site set-up, your team can update blogs and images easily. Once considered too simple for a business website, Wix has come a long way in the last few years in providing SEO features to rival Wordpress. SEO (search engine optimisation) is crucial for getting traffic to your site. Good on-page SEO achieves free traffic for years to come (known as organic visitors). The alternatives are to pay for adverts on Google, Facebook, Instagram etc. Or to invest time in effective social media campaigns.
  2. Consider in advance which integrations with third-party apps could make your booking process frictionless for the customer and efficient for your team. This may be a scheduling tool, such as Acuity, so that clients can book dates. It may be social media feeds with ‘get a quote’ or ‘buy now’ buttons. In the past, a website was a stand-alone marketing channel. Now it must work seamlessly with your booking process, inventory management, payment, and invoice systems. Not only that, it must also work in harmony with your social media channels. Bringing traffic from social media to convert to customers. Perhaps you need your website to act as a ‘window’ to your content that encourages loyal followers to engage with your brand and remain part of your community.
  3. If you organise events, there are event management plug-ins which take the hard work out of ticketing and email notifications. Beware of event tools, such as Squarespace’s event function which requires a unique set up each time. While these tools are fine for occasional events, if you are uploading 200 events per year or offer repeat events you need bulk upload functionality from a spreadsheet. If there is no bulk upload on your chosen web platform, at the very minimum, you need to be able to duplicate and update past events.
  4. Good web design primarily satisfies the needs of the customer — offering frictionless browsing and transactions. At the same time, the site should be designed to rank well for (free) organic traffic. Yes, a one-page site might be simple for a customer to navigate, but will it offer the opportunity to create and post quality content that can be picked up by search engines and bring traffic? No.
  5. A good web design agency will understand the essence of your brand and reflect it in every part of your website — from the ‘About Us’ page to the Checkout. Your website should be based on a stylesheet that matches the look and feel of all your company’s communications. In fact, embarking on a new website is the ideal time to evaluate your company’s branding across all mediums.
  6. Consider using in house design software, such as Adobe XD, to mock up pages in advance of your discussion with your web designer. It can act as a valuable starting point. However, keep an open mind on suggestions from an expert on user flow, added functionality options and UX enhancements.

Article input by Wix consultants Davydov Consulting.
www.davydovconsulting.com






Also in Event Inspiration

How will event organisers manage Covid-19 safety measures in 2021?
How will event organisers manage Covid-19 safety measures in 2021?

May 07, 2021

View full article →

Table and Chair Hire
Table and Chair Hire

April 22, 2021

Table and chair hire suppliers in the UK, Ireland, Mainland Europe and the USA. Browse the directory and view products by features suppliers.

View full article →

Sourcing Furniture When You Need It Fast
Sourcing Furniture When You Need It Fast

May 11, 2020

We focus on retailers who hold large quantities of stock in the UK. For when you need furniture and decoration fast.

View full article →