In a world where image is everything, we know it’s important that your brand stands out from others at events – and for all the right reasons. Anyone working in the events sector will tell you that 2020 is likely to see more technological event interventions, and these almost always result in more photos being taken and more social sharing.
Giving customers (both potential and existing) customers a positive and memorable events experience is critical for later brand recall; even if it’s only in passing at an exhibition stand. Your styling will draw in people to further interaction with your brand so it must be current, eye-catching and appropriate. These are the key event styling trend takeaways for 2020, so rethink old habits and style selectively.
Whilst interior trends have long leant toward neutrals and greys, events styling will burst the bubble this year and really make its mark. Even if the intention is not to introduce a rainbow of colour to your event, consider pops or accents of brights with individual coloured pieces of furniture. If you have set brand colours, include these alongside a muted palette to really stand out. In events where you know competitors will be present, consider clashing with their colours!
As society continues its focus on the sustainability of the natural world and businesses adopt better corporate social responsibility practices, it’s important to stay mindful of all things ‘green’ in event styling. This doesn’t necessarily mean including lots of plants but keeping plastic to a minimum and being bold and upfront about any measures taken to include recycled materials, to save water, reduce transportation costs or to cut back on energy consumption.
For a few years now, bold backdrops have been key to event styling in order to facilitate and encourage the taking of photos on smartphones and handheld devices. This still remains the case, but rather than a standard photo-wall backdrop or Instagram swing, 2020 will see event organisers mix up their styling to include more small intricacies and details to really tie together their looks. These are just as likely to be photographed and give the positive impression of an all-encompassing going-the-extra-mile service. If you’ve taken the time to pay attention to detail at events, it’s implied that you’ll do the same with your ongoing customer service and interactions.
Every news outlet at the beginning of 2020 has been focused on the unravelling story of the coronavirus outbreak, and more people than ever are conscious of their hygiene and cleanliness. If your event is taking place in an area affected by COVID-19, consider keeping appearances as clean as possible – surfaces that don’t attract dust or show marks, keeping hand sanitiser available and avoiding too much fabric or difficult-to-disinfect pieces. In reality, your event styling will probably have little impact on people’s health, but it’s always important to keep attendees feeling as comfortable as they can so that they stay and engage as much as possible.